As an innovative and results-driven Creative Director with over 26 years of experience working with both local and global brands from Europe, the UK, and America, I am excited to bring my extensive expertise in brand development, management, and multichannel marketing to any team. I specialize in brand growth and am known for building strong relationships with stakeholders, delivering high-quality outcomes within scope and budget, and consistently exceeding expectations. In 2002, I founded my agency, Creative Identity, where I successfully launched start-up brands and introduced global brands into the South African market.
Throughout my career, I have led projects from inception to completion for over 30 brands, including global names such as Newell Rubbermaid, Rehau, Nashua, Safilo, AR Blue Clean, Michelin, Gripit, Waterwipes, and Panasonic, as well as local leaders like Twinsaver Group, Bidvest Group, and Toolpro Distribution. My efforts have been pivotal in driving brand visibility, boosting sales, and establishing market leadership. I excel in managing complex, multi-faceted projects, and my passion for creative solutions drives me to continuously push boundaries to achieve client success.